I have always had art in my life and I chose to be a designer because design is an integral part of our society and life whether we know it or not. Things would be so boring without creative people working with the mundane. It also benefits from a marketing perspective. Eye catching designs help sell products. Personally I am drawn to simplistic but elegant designs but obviously taste varies, so knowing your intended audience is key to an effective design. I try to immerse myself into different styles and aesthetics to get a better feel for things that appeal to me less. Being able to see different points of view is important.